The New PM Playbook: Turn product ideas into action with Figma

The bar for product managers is higher than ever. Teams are moving faster, expectations are sharper, and PMs are expected to bring ideas to life. Traditional workflows haven’t kept up. PRDs drag, feedback lags, and alignment comes only after decisions are made.

That’s where Figma Make comes in. Figma Make is a prompt-to-prototyping tool that helps PMs turn rough concepts into high-fidelity, on brand, prototypes built on top of existing design systems. It allows teams to explore ideas faster, align earlier, and hand off work that’s ready for design and development.

In this session, we will share how to use Figma across the full product workflow — from ideation to build. Nikolas Klein (Product Manager, Figma) will show how PMs can ideate in FigJam, prototype directly in Make, align cross-functional partners, and hand off cleaner, better-validated concepts to design and engineering.

In this webinar, we will discuss:

How to move from early ideas to interactive, on brand, prototypes that test direction fast
How to use Figma Make to visualize product flows, test assumptions, and make faster decisions with your team
How to hand off prototypes that give design and engineering clear, testable context
Best practices for structuring your Make projects for speed, clarity, and smoother collaboration

As always, we’ll save room for a live Q&A with the audience. If you can’t make it, feel free to still sign up to receive the recording within a week of the stream.