AI is reshaping product development—but maximizing the impact isn't about bolting AI onto an old engine. It requires completely redesigning the engine itself: new frameworks, workflows, and infrastructure.


In this session, the Adyen Product Experience (PX) team shares how they’re evolving their process by systematically exploring AI tooling, modernizing workflows, and enabling true cross-functional co-creation. The result: Delivering better products faster, while maintaining higher job satisfaction across teams

You’ll learn how they are: 

• Evaluating AI tooling to find what really works.
• Reimagining design sprints with Figma Make to span research to testing in a single week.
• Cutting design-to-code cycles from weeks to hours with Figma MCP server and Code Connect.
• Building an AI-ready design system with in-house plugins.